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About e789 — Built for Pakistan, Backed by Passion for Sport and Fair Play

e789 is Pakistan's home for online sports betting, live casino, crash games, and virtual sports. We didn't build a generic platform and launch it in Pakistan — we built a platform specifically for Pakistani players, from the ground up, with Pakistani payment methods, Pakistani sporting culture, and PKR payouts at the centre of every decision we make.

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1M+

Registered Players

Across all provinces of Pakistan

24/7

Always Online

No downtime during PSL season

PKR

Native Currency

No conversion fees, ever

1,500+

Games Available

Casino, crash, virtual & sports

Our Story

How e789 Started and Where We Stand Today

e789 was founded by a team of sports fans and technology professionals who were frustrated with the options available to Pakistani bettors at the time. International platforms that didn't support PKR, payment options that didn't include Easypaisa or JazzCash, customer support teams who had no idea what the PSL was, and interfaces that hadn't been designed with a Pakistani user in mind at all. The gap was obvious. The answer was e789.

The name e789 reflects a simple idea: the platform covers everything from the basics (the fundamentals of sports betting) right through to the most advanced gaming formats — crash games, live casino, virtual sports, and beyond. It's a platform that grows with its users rather than leaving them behind when they want to explore something new.

Building for Pakistan specifically meant making Easypaisa and JazzCash first-class payment options from launch day — not an afterthought bolted on later. It meant pricing minimum bets in ranges that made sense for the Pakistani market: Rs 50 to start, not the Rs 1,000-plus minimums that excluded casual players on many international platforms. And it meant putting PSL betting, Pakistan cricket odds, and local sporting culture at the front of the sportsbook rather than treating cricket as a secondary sport behind European football.

Today e789 is Pakistan's most complete online betting destination. Sports betting runs alongside a live casino with over 50 live dealer tables, a crash games section headlined by Aviator and JetX, and a virtual sports offering that keeps players entertained 24 hours a day even when there are no live fixtures to follow. Over a million registered players have trusted e789 with their bets, and that trust has been earned through consistency, fairness, and genuine investment in the Pakistani player experience.

What Drives Us

Our Mission, Vision & Core Values at e789

Every product decision, every feature, every policy at e789 flows from these three foundations.

Our Mission

To give every Pakistani player — from Karachi to Gilgit, from Lahore to Quetta — access to a world-class betting and gaming experience in their own currency, with payment methods they already use, in an environment they can trust. Betting should be for everyone who chooses it, not just for those with international bank cards or dollar accounts.

Our Vision

To be the platform that Pakistani bettors think of first — and trust the most. Not through aggressive advertising alone, but through being genuinely better: faster payouts, more relevant markets, fairer odds, stronger responsible gaming tools, and consistently honest communication with our players. If we do the product right, the growth follows.

Our Values

Fairness in every game and every payout. Transparency in our odds, our RTPs, and our bonus terms — no small print designed to trap players. Respect for our users as adults making informed choices. And a genuine commitment to responsible gaming: we want our players to enjoy e789 for years, not to burn out in weeks from unchecked play.

Our Journey

e789 Milestones — From Launch to Today

We've moved quickly and learned constantly. Here's how e789 has grown since the beginning.

"We built e789 because we kept asking ourselves: where would we want to bet if we were a Pakistani player? The answer didn't exist yet. So we built it."

— e789 Founding Team

Foundation

e789 Launches with PSL Focus

e789 goes live with a Pakistan-first sportsbook, Easypaisa and JazzCash support from day one, and a PSL betting section with deeper cricket markets than any other platform serving Pakistani users at the time. Minimum bets set at PKR-friendly levels so any player can participate.

Early Growth

Live Casino & Teen Patti Launch

The casino section launches with 200+ live dealer tables from Evolution Gaming and Ezugi. Teen Patti with Urdu-speaking dealers becomes an immediate hit. The first jackpot win exceeding Rs 10 lakh is paid to a player in Lahore within the opening weeks of the casino going live.

Platform Expansion

Crash Games & Aviator Arrive on e789

Spribe's Aviator launches on e789, quickly becoming the platform's single most-played game. JetX and Spaceman follow. The crash games section becomes a defining feature of e789's identity in Pakistan's online gambling community — shared in WhatsApp groups and discussed widely among young bettors across Pakistani cities.

Mobile Era

Mobile-First Redesign & NayaPay Integration

A full mobile-first redesign makes e789 faster and smoother on Pakistani 4G networks. NayaPay and SadaPay join Easypaisa and JazzCash as deposit options. The Refer a Friend programme launches and drives the fastest organic growth in e789's history as Pakistani players share the platform with their networks.

Today

1M+ Players — Still Growing

e789 now serves over one million registered players across Pakistan. Virtual sports, esports betting, and a weekly cashback programme have been added. The platform runs 24/7 with no planned downtime — during PSL season, e789 handles its largest ever concurrent player counts without slowdowns.

What We Offer

Six Things That Set e789 Apart for Pakistani Players

These aren't promises — they're things our players experience every day on e789.

Full PKR Operations

Every transaction on e789 — deposit, bet, bonus, withdrawal — happens in Pakistani Rupees. No conversion, no exchange rate risk, no surprise deductions. Your Rs 5,000 deposit is Rs 5,000 in your account, every time.

Built for Pakistani Mobile Users

The majority of e789's players bet on mobile, and the platform is designed around that reality. Optimised for Pakistani 4G networks, works smoothly on mid-range Android devices, and the live casino streams clearly even on standard connections.

Cricket & PSL at the Front

Pakistan Super League betting, live cricket odds, ball-by-ball markets, and real-time cricket score tracking are not buried inside a general sportsbook. On e789 they are front and centre, because that's what our players care about most.

Certified Fair & Transparent

All casino games on e789 are sourced from certified providers with published, independently audited RTPs. Crash games use Provably Fair algorithms. Sportsbook odds reflect genuine market prices. We have nothing to hide and we show it.

Same-Day PKR Withdrawals

Waiting days for a payout is unacceptable. e789 processes withdrawals to Easypaisa, JazzCash, NayaPay, SadaPay, and bank accounts via IBFT the same day for verified accounts — often within hours of the request being submitted.

Real Support, Real Hours

e789's support team operates on Pakistan Standard Time with live chat available around the clock. English and Urdu both spoken. Actual humans, not scripted bots — and responses that actually address what you asked, not generic replies.

How We Operate

The Four Pillars Behind Everything We Do at e789

Security First

Player accounts, personal data, and financial transactions on e789 are protected by industry-standard encryption. We undergo regular security audits and do not share player data with third parties.

Competitive Odds

e789's sportsbook operates with tight margins on cricket, football, esports, and all major markets. We benchmark our odds continuously to ensure Pakistani players are getting genuine value on every bet.

Continuous Improvement

e789 is never finished. We ship platform updates, add new games, introduce new payment options, and respond to player feedback on a continuous cycle. The e789 you use today is better than it was six months ago — and will be better again in six months.

Community Focus

Pakistan's betting community has built e789 through word of mouth and genuine loyalty. The Refer a Friend programme, live chat social features, and community promotions are our way of giving back to the players who made e789 what it is.

In Our Own Words

What e789 Believes About Online Betting in Pakistan

There is a straightforward truth that sits at the centre of everything e789 does: Pakistani players deserve the same quality of online betting experience that users in other markets have access to. For too long, the Pakistani market was treated as an afterthought — platforms that were designed for European or Indian users, with payment processing that didn't account for Pakistani banking infrastructure, minimum bet sizes that excluded ordinary players, and customer support teams who couldn't tell you the difference between a Test match and a T20.

e789 was the answer to that gap. Not a partial answer — a complete one. When we launched, we launched with Easypaisa and JazzCash support, with PSL betting markets that went deeper than any competitor, with a live casino that included Teen Patti and Andar Bahar alongside standard European games, and with a PKR-only operational model that removed every friction point that international platforms imposed on Pakistani players.

Cricket is the sporting heartbeat of Pakistan, and e789 takes that seriously. The PSL section of our sportsbook isn't just a tab buried somewhere — it's a dedicated section with ball-by-ball markets, live odds updates, player performance markets, and a live score tracker that keeps you connected to every match as it happens. When Babar Azam walks out to bat for Peshawar Zalmi, e789 players have more betting options and better live data available to them than anywhere else serving Pakistani users.

Beyond cricket, e789 has invested in giving Pakistani players access to the global gaming formats that have captured attention worldwide. Aviator, the crash game from Spribe that became a viral phenomenon in Pakistan's online gambling community, is available on e789 with a Provably Fair algorithm, a social feed, and bet sizes that start at Rs 50. The live casino streams from Evolution Gaming and Ezugi's professional studios 24 hours a day with real dealers, real cards, and real roulette wheels — delivered in HD to your phone screen via e789's optimised video infrastructure.

What we won't do is compromise on honesty. The odds on e789 are real odds — not manipulated to look attractive before suddenly shifting when you go to place the bet. The RTPs of our casino games are the actual RTPs certified by the game developers and published on their own websites. Our bonus terms are written to be understood, not to hide wagering requirements in the forty-seventh sub-clause. Pakistani players are smart and they deserve to be treated accordingly.

Looking ahead, e789's roadmap includes continued expansion of our live casino content with more South Asia-focused titles, deeper PSL and Pakistan cricket markets, and new responsible gaming tools that make it easier for players to manage their activity within boundaries they're comfortable with. We are also working on an improved mobile application for Android users — something that performs even better on the variety of devices and network conditions found across Pakistan's cities and regions.

If you haven't tried e789 yet, we invite you to join. Registration takes under two minutes with a Pakistani mobile number, your first deposit is matched with a welcome bonus, and you'll find a platform that actually makes sense for where you are and how you want to play. That's what e789 was built for — and that's what we'll keep building towards.

Our Responsibility

e789's Commitment to Responsible Gaming in Pakistan

We want e789 to be somewhere Pakistani players enjoy for years. That requires being honest about the risks of gambling and giving players the tools to stay in control.

18+ Strictly Enforced

e789 is for adults only. Age verification is required for all accounts. We have zero tolerance for underage access and take this obligation seriously regardless of where in Pakistan the player is located.

Deposit & Loss Limits

Every e789 account has access to daily, weekly, and monthly deposit limits and loss limits that can be set and reduced at any time. Increases take 7 days to process — decreases take effect immediately.

Self-Exclusion & Cooling Off

Players can take a break of 24 hours, a week, a month, or permanently self-exclude from e789 at any time via account settings. During exclusion no marketing communications will be sent and the account cannot be reopened early.

Reality Checks

e789 provides session time reminders for casino and crash game players. Set a reminder and you'll receive a notification after each interval letting you know how long you've been playing and what your net result is for the session.

Read Our Full Responsible Gaming Policy

Key Facts About Gambling Risk

Gambling is entertainment, not a reliable income source. The house always has a mathematical edge in casino games.
Chasing losses is the most common path to problem gambling. Set a loss limit before each session and stick to it regardless of results.
Fast-cycle games like crash games and slots can lead to rapid spending. Use auto cashout and session limits to maintain control.
Alcohol and gambling are a poor combination. Impaired decision-making leads to bets you wouldn't make sober.
If you're worried about your gambling habits, e789's responsible gaming tools are available at any time — no questions asked.
Help is available: reach out to e789 support or visit the Responsible Gaming page for resources.