e789 Privacy Policy — How We Collect, Use and Protect Your Data

1. Introduction

e789 ("we", "us", "our", "e789") is committed to protecting the personal data of all users who interact with the e789 platform, including the website at e789.biz and any related services. This Privacy Policy sets out how e789 collects, processes, stores, and protects personal information provided by players and visitors ("you", "your").

This policy applies to all registered accounts on e789 and to anyone who visits the e789 website without registering. By creating an account or using e789 in any way, you acknowledge that you have read this Privacy Policy and that you consent to e789 processing your personal data as described herein.

This Privacy Policy should be read alongside e789's Terms and Conditions. Where these documents overlap, both apply. If you have questions about how e789 handles your data, please contact our dedicated privacy team at privacy@e789.biz before registering.

2. Personal Data We Collect

e789 collects two broad categories of information: information you provide directly, and information collected automatically when you use the platform.

2.1 Information You Provide Directly

• Registration data: Your full name, date of birth, Pakistani mobile number, and account password when you create an e789 account.
• Identity verification (KYC) data: A copy of your CNIC, passport, or other government-issued photo ID; a selfie or liveness check where required; and proof of address documents submitted to verify your identity as required by e789's compliance obligations.
• Payment information: Your Easypaisa account number, JazzCash number, NayaPay or SadaPay wallet details, bank account information for IBFT transfers, or Visa/Mastercard card details used to deposit or withdraw funds on e789. Full card numbers are processed by certified payment processors and are not stored by e789.
• Communications data: Any messages, emails, or live chat conversations you have with e789's support team, including the content of those communications and associated metadata.
• Responsible gaming information: Self-exclusion requests, deposit and loss limits you set, and any other responsible gaming preferences you configure on e789.

2.2 Information Collected Automatically

• Device and technical data: Your IP address, device type (Android, iOS, desktop), browser type and version, operating system, and screen resolution.
• Usage data: Pages and sections of e789 you visit, games you play, bets you place, session duration, click patterns, and navigation paths through the platform.
• Transaction data: A full record of all deposits, withdrawals, bets placed, bonuses awarded, and game outcomes associated with your e789 account.
• Cookie and tracking data: Information collected through cookies and similar tracking technologies as described in Section 9 of this policy.
• Geolocation data: Your approximate geographic location derived from your IP address, used for regulatory compliance and fraud prevention.

3. How We Collect Your Data

e789 collects personal data through the following channels:

• Direct input: When you complete the registration form on e789, submit KYC documents, make a payment, contact support, or update your account settings.
• Automated platform systems: e789's servers automatically log technical and usage data when you access the website or use any platform feature.
• Cookies and tracking technologies: As described in Section 9, e789 uses cookies and analytics tools to understand how players use the platform.
• Third-party payment processors: When you make a deposit or withdrawal, the payment processor shares transaction confirmation data and payment reference numbers with e789 for reconciliation purposes.
• Game providers: e789's certified game providers share game round data, bet amounts, and outcomes for the games you play on e789, which is recorded in your transaction history.
• Identity verification services: Third-party KYC providers may share the results of identity and document verification checks with e789 for compliance purposes.

4. How We Use Your Personal Data

e789 uses the personal data it collects for the following specific purposes:

e789 does not use your personal data for any purpose not listed above. If a new use of your data is identified that is not covered by this policy, e789 will update this policy and notify you before commencing that use.

5. Legal Basis for Processing

e789 processes personal data under the following legal bases:

• Contractual necessity: Processing required to fulfil e789's obligations under the Terms and Conditions you agreed to — including account management, payment processing, and service delivery.
• Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering obligations, age verification requirements, and regulatory reporting.
• Legitimate interests: Processing for fraud prevention, platform security, and responsible gaming monitoring that is necessary to protect e789's players and the integrity of the platform.
• Consent: Where you have given explicit consent — for example, for receiving marketing communications or promotional offers from e789. You may withdraw this consent at any time by contacting privacy@e789.biz or adjusting your account notification settings.

6. Who We Share Your Data With

e789 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your data is shared only in the following limited circumstances:

6.1 Service Providers

e789 works with trusted third-party service providers who process data on our behalf under binding data processing agreements. These include: certified payment processors (for deposit and withdrawal transactions); identity verification and KYC service providers; game providers whose games are available on e789; cloud hosting and infrastructure providers; and customer support platform providers. All service providers are vetted for data security compliance before engagement.

6.2 Regulatory and Law Enforcement Authorities

e789 may be required to share personal data with regulatory bodies, law enforcement agencies, or other governmental authorities in response to lawful requests, court orders, or as required by applicable laws — including anti-money laundering and counter-terrorism financing obligations. e789 will always verify the legal basis of any such request before disclosing data.

6.3 Fraud and Security Partners

e789 may share limited data with fraud prevention networks and security intelligence providers to identify and prevent fraudulent activity, money laundering, and account takeover attempts. This sharing is conducted under strict data-sharing agreements and is limited to the minimum data necessary.

6.4 Business Transfers

In the event that e789 undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. e789 will notify registered players before any such transfer takes effect and the receiving party will be bound to honour this Privacy Policy.

7. Data Retention

e789 retains personal data only for as long as it is necessary for the purpose for which it was collected, or as required by applicable law. The following general retention guidelines apply:

• Active account data: Retained for the duration of your e789 account plus a period of five years after account closure, in compliance with anti-money laundering record-keeping requirements.
• KYC documents: Retained for a minimum of five years from the date of verification, or longer if required by applicable regulatory obligations.
• Transaction records: All deposit, withdrawal, and betting transaction records are retained for a minimum of five years.
• Support communications: Retained for three years from the date of the last communication, after which they may be deleted or anonymised.
• Marketing consent records: Retained for as long as the consent is active, plus two years after withdrawal of consent for audit purposes.

When data is no longer required, e789 will securely delete or anonymise it so that it can no longer be linked to any individual. Anonymised, aggregated data may be retained indefinitely for analytical and platform improvement purposes.

8. How We Protect Your Data

e789 implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. These measures include:

• Encryption in transit: All data transmitted between your device and e789 servers is encrypted using TLS (Transport Layer Security) protocols. The padlock icon in your browser confirms this connection is secure.
• Encryption at rest: Sensitive personal data stored in e789's systems — including KYC documents and payment data — is encrypted at rest using AES-256 encryption.
• Access controls: Access to personal data within e789's systems is restricted on a strict need-to-know basis. Staff access is controlled through role-based permissions and multi-factor authentication.
• Regular security audits: e789 conducts regular internal and external security assessments of its systems and data handling practices.
• Incident response: e789 maintains a documented incident response plan. In the event of a data breach that poses a risk to your rights, e789 will notify affected players and relevant authorities promptly.

While e789 takes all reasonable steps to protect your data, no internet-based system is completely secure. You play an important role in keeping your account secure by using a strong, unique password for your e789 account and not sharing your login credentials with anyone.

9. Cookies and Tracking Technologies

e789 uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit e789. The cookies used on e789 fall into the following categories:

9.1 Essential Cookies

These cookies are required for e789 to function. They maintain your login session, remember your preferences, and ensure the platform operates correctly. These cookies cannot be disabled without affecting platform functionality.

9.2 Analytics Cookies

e789 uses analytics tools to understand how players navigate and use the platform — which pages are visited most, where players encounter difficulties, and how platform performance can be improved. Analytics data is collected in aggregate and does not identify individual players.

9.3 Functional Cookies

These cookies remember choices you make on e789 — such as preferred game categories, language settings, and display preferences — to personalise your experience without requiring you to configure these settings on every visit.

9.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from specific websites. Please be aware that blocking essential cookies will affect your ability to log in and use e789 normally. Blocking analytics or functional cookies will not affect your ability to place bets or use the core platform.

10. Your Privacy Rights

As a registered user of e789, you have the following rights regarding your personal data. To exercise any of these rights, please contact privacy@e789.biz with your account details and a description of your request.

• Right of access: You have the right to request a copy of the personal data e789 holds about you. e789 will respond to verified access requests within 30 days.
• Right to rectification: If any personal data e789 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most account information directly through your e789 account settings.
• Right to erasure ("right to be forgotten"): You may request deletion of your personal data from e789's systems. This right is subject to e789's legal obligations to retain certain data — for example, transaction records required under anti-money laundering regulations cannot be deleted before their mandatory retention period expires.
• Right to restrict processing: You may request that e789 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being disputed.
• Right to data portability: You may request that e789 provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
• Right to object: You have the right to object to processing of your personal data based on e789's legitimate interests, or for direct marketing purposes. Where you object to marketing, e789 will stop processing your data for that purpose immediately.
• Right to withdraw consent: Where e789's processing is based on your consent — such as receiving marketing communications — you may withdraw that consent at any time without affecting the lawfulness of prior processing.

11. Children's Privacy

e789 is strictly for adults aged 18 and over. e789 does not knowingly collect personal data from anyone under the age of 18. If e789 becomes aware that a minor has registered an account, the account will be closed immediately, all bets will be voided, and any deposited funds will be returned to the depositing payment method. If you believe a minor has accessed e789 using your details or their own, please contact support@e789.biz immediately.

e789 uses age verification tools at registration and may perform spot-checks on existing accounts. Parents and guardians are encouraged to use parental controls on shared devices to prevent underage access to e789 and similar platforms.

12. Changes to This Privacy Policy

e789 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform operations. When material changes are made, e789 will notify registered players via email or an in-platform notification before the changes take effect. The updated policy will be published on this page with a revised "Last Updated" date at the top.

Your continued use of e789 after the effective date of any privacy policy update constitutes your acceptance of the revised policy. We recommend checking this page periodically to stay informed about how e789 handles your data.

13. Contact Us and Complaints

If you have any questions, concerns, or complaints about how e789 handles your personal data, please contact our privacy team using the details below:

• Privacy email: privacy@e789.biz
• General support: support@e789.biz
• Live chat: Available after logging into your e789 account — available 24/7

e789 will acknowledge privacy complaints within 5 business days and aim to resolve them within 30 days. If you are not satisfied with e789's response to a privacy complaint, you may escalate the matter to the relevant data protection authority in your jurisdiction.

Related policies: Terms and Conditions · Responsible Gaming